About næt
At næt, our story unfolds within the cozy confines of our home in Vesterbro, Copenhagen. It all began in 2022 with a simple yet profound desire: to change the way we approach fast fashion.
We believe in a world where fashion doesn’t come at the cost of our planet, where style is sustainable, and where every choice we make has a positive impact. This led us to give new life to forgotten fabrics, to breathe fresh inspiration into old stories, and to craft fashion with a purpose.
næts story is one of innovation and creativity, born from the belief that every thread tells a tale waiting to be retold. Venturing into recycling shops, vintage markets, and forgotten corners, we handpick fabrics with stories woven into their fibers. These once-forgotten materials become our canvas, awaiting transformation into unique, handcrafted bags.
Sustainability
næt was born from a deep concern about the harmful effects of fast fashion and excessive waste. We wanted to be a part of redefining fashion production and consumption, driven by a passion for craftsmanship and a sustainable world. We believe in crafting products that are not only aesthetic but also enduring, reducing the need for frequent replacements.
Sustainability is the heartbeat of our brand. It’s not just a buzzword but a driving force that shapes every decision we make. We believe in fashion that doesn’t just adorn but also nurtures – the kind that’s gentle on the environment, empowering for the wearer, and impactful for our world.
Our approach is rooted in the belief that every small step towards sustainability matters. For us it’s about making a positive impact on the world, one beautiful piece at a time
Materials
At Næt, our commitment to sustainability is woven into every fiber we touch. We meticulously source materials that not only reflect quality but also carry a unique history.
We believe in the transformative power of forgotten fabrics. Vintage textiles, remnants, and discarded materials find their way into our hands, awaiting a new chapter in their story. Each material we select holds its own narrative, a tale of bygone eras, intricate designs, and lasting durability.
Repurposing existing materials is essential for reducing waste and promoting sustainable practices and therefor we carefully select each piece of fabric ensuring that every bag is unique and has its own story to tell.
We are passionate about breathing new life into old materials and giving them a renewed purpose. Each product undergoes a thoughtful process of reinvention, where we reimagine and repurpose the material, giving it a second chance to shine.
Craft
Our commitment extends beyond materials; it’s ingrained in our craftsmanship. We honor ethical production practices, fostering a culture that values the hands behind every creation. Crafted with precision and care, each bag not only embodies elegance but also represents our pledge to ethical and sustainable fashion.
In a time dominated by mass production, we celebrate the beauty of handmade items and embarked on a journey to create products that stand the test of time. Each piece is crafted with attention to detail, giving them a unique charm. Our goal is to create products that not only look and feel great but also tell a meaningful story, celebrating the uniqueness of every individual who chooses to wear them.
In a world that often values speed and convenience, choosing handmade products is a conscious decision to connect with the craft and the people behind it. It’s an acknowledgment of the time, effort, and expertise that go into each piece. It’s a nod to the idea that fashion should not be fleeting but enduring, that style should tell a story, and that the act of creation should be celebrated.
Andreas Heimer
With a passion for sustainable fashion, Andreas set out to reasses the possibilities within overlooked fabrics in the fashion industry.
Driven by a fervent belief in the potential of upcycled materials, Andreas sought to challenge conventions and breathe new life into forgotten fabrics. The dedication to sustainability laid the foundation for Næt’s values – a brand that celebrates creativity while honoring the environment.
